Getting a shot in advertising isn’t easy and agencies aren’t just giving away account coordinator jobs in client service. There’s a lot of competition.

The real value of this question is to think about what the role needs rather than what a person needs to be. As many advertising veterans will tell you, it takes a special breed of person to be in client service, and forcing a fit may not be to your advantage.

Like many before me, I got into the ad business in client service not exactly understanding what it implied and to top it all off, my focus was solely on being involved in the creative aspect of the business. Fifteen years later I’m finding out that it’s the same deal for young graduates who are trying to make their way in advertising today.